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Proven entrepreneurs, safety experts, and operators.

SafetyCo is a group of like-minded individuals who share a vision of building the leading Safety Services company in Canada.

Meet Our Growing Team

SafetyCo’s Partners and team are passionate about the mission and committed over the long-term.


Mark Ferrier

Mark leads the strategic planning, capital allocation, and organic growth strategies for SafetyCo, with a focus on our client experience, sales, and marketing solutions. He works with our founders and safety experts to bring innovation, growth initiatives, and marketing solutions to the industry.

Mark is a proven entrepreneur and has founded seven Companies. Most recently, Mark founded Traffik, a leading Sales and Marketing agency in Toronto and exited through a sale to SGS&Co (Onex portfolio company). Post sale, Mark grew SGS&Co from USD$30M in revenues to $75M in 18 months, expanding into Europe, USA, Canada, and Mexico.

Mark holds an Executive M.B.A. from Harvard Business School and a Bachelor of Science from the University of Waterloo


Pablo Vallejo

Pablo leads the strategic planning, capital allocation, and integration/operations of SafetyCo, supporting all of the business units and services.

Pablo is a proven investor with over 11 years of experience having spent the last ~6 years at CPP Investments investing in private and public companies. At CPP, Pablo worked closely with three acquisition platforms that have created significant value for shareholders in the food, telecom services, and entertainment sectors, with total transaction value of over $2bn.

Pablo holds a M.B.A. from the Rotman School of Management at the University of Toronto and Bachelor of Commerce with a Major in Finance from ITESM (Mexico City).


Carson Murray

Carson works alongside Mark and Pablo to support the acquisitions, operations, and growth of SafetyCo. He has been a part of building SafetyCo since its inception.

Prior to joining SafetyCo he worked as a teaching assistant in the York University finance department where he explored his interest in investing.

Carson holds a Bachelor of Commerce with a Major in Finance from York University. He passed the CFA Level 1 exam in 2021.

Get In Touch

Want to join SafetyCo?

Please reach out to the team

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