Marketing Manager

About the Role

We’re looking for a hands-on, builder-minded Marketing Manager to design, launch, and run our marketing engine from the ground up.

This is not a role where you inherit a polished machine. This is a build-it, test-it, improve-it opportunity for someone who wants to roll up their sleeves, turn ideas into campaigns, and see the direct impact of their work on growth.

In this role, you will work closely with Sales, Operations, and Leadership to create marketing that actually moves the business – campaigns that drive demand, content that earns attention, and systems that turn insight into action. You will lead the marketing team: a graphic design and social media coordinator, a WordPress developer, and a paid media expert, bringing strategy, clarity, and prioritization to ensure all efforts are aligned and impactful.

This role requires experience working within both house-of-brands and branded-house models, and the ability to navigate the nuance between them. You should be energized by experimentation – comfortable launching campaigns, testing ideas, and learning quickly from real results. We value forward momentum over perfection and believe the best marketing is built through action, insight, and iteration.

What You’ll Do

Build the Marketing Foundation

• Establish our marketing function from the ground up — building the programs, processes, tools, and materials that support sales, strengthen our brand, and fuel sustainable growth.
• Create clarity where there isn’t much yet, and continuously refine as the business evolves.

Content Strategy & Creation

• Own our content strategy end-to-end, creating compelling, on-brand content across key channels including website, blog, case studies, email, and social.
• Translate complex ideas into clear, engaging stories that connect with our audience and support lead generation and sales conversations.

Campaign Development & Execution

• Design and execute full-funnel marketing campaigns across email, paid, organic, social, and events.
• Own campaigns from concept through execution and measurement — testing, learning, and optimizing based on real performance, not assumptions.

People Leadership

• Lead and support marketing contributors against clear portfolio objectives and campaign KPIs, fostering accountability, focus, and continuous improvement.
• Create structure without bureaucracy, enabling the team to move quickly and execute with confidence.

Stay Ahead of the Curve

• Continuously explore and apply new approaches across digital marketing, AI, and automation to improve efficiency, engagement, and ROI.
• Bring curiosity and experimentation to how we work — scaling what works and letting go of what doesn’t.

Website Ownership & Optimization

• Own our 6 websites as core marketing and lead-generation assets, partnering closely with our developer.
• Ensure content stays fresh, messaging aligns with business priorities, and pages are optimized for clarity, conversions, and performance.

Sales Enablement & Alignment

• Create and maintain practical sales enablement materials — decks, one-pagers, case studies, and supporting content — that help deals move forward.
• Work closely with our Client Success and Sales team to align on lead quality, handoff processes, feedback loops, and what’s actually resonating in the field.

Marketing Operations & Analytics

• Implement and manage marketing tools, automation, and reporting to track leads, measure performance, and improve efficiency.
• Define and maintain clear metrics and dashboards that demonstrate marketing’s impact on pipeline, revenue, and growth.

Campaign & Program Strategy

• Translate brand and portfolio-level objectives into clear campaign strategies and execution plans.
• Use customer insights, performance data, and business priorities to shape briefs, KPIs, and tactical decisions.

What You Bring

• 5+ years of B2B & B2C marketing experience, ideally in a growth-stage or build-from-scratch environment.
• Proven experience creating marketing programs, campaigns, and content where little existed before.
• Strong end-to-end marketing skillset across content, campaigns, sales enablement, and digital channels.
• Exceptional writing and storytelling ability, with the confidence to produce high-quality work independently.
• Hands-on experience with marketing and CRM tools (HubSpot, Zoho, WordPress, Google Analytics, Zapier, or similar).
• Strong collaborator who works well across Sales, Operations, and Leadership — and isn’t territorial about ownership.
• Data-informed and results-driven, using insights to improve performance and focus effort where it matters most.
• A true self-starter who thrives in ambiguity, balances strategic thinking with execution, and isn’t afraid to get into the weeds.
• Adaptable, curious, and comfortable wearing multiple hats in a fast-moving environment.

Apply for this position by filling out the form below.