{"id":8344,"date":"2026-01-23T12:54:47","date_gmt":"2026-01-23T17:54:47","guid":{"rendered":"https:\/\/safetyco.ca\/training\/?page_id=8344"},"modified":"2026-01-23T12:54:47","modified_gmt":"2026-01-23T17:54:47","slug":"marketing-manager-2","status":"publish","type":"page","link":"https:\/\/safetyco.ca\/training\/careers\/marketing-manager-2\/","title":{"rendered":"Marketing Manager"},"content":{"rendered":"[vc_row type=”full_width_content” full_screen_row_position=”middle” column_margin=”default” equal_height=”yes” content_placement=”middle” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#ffffff” scene_position=”center” top_padding=”6%” bottom_padding=”6%” left_padding_desktop=”15%” constrain_group_2=”yes” right_padding_desktop=”15%” top_padding_phone=”5%” bottom_padding_phone=”5%” left_padding_phone=”5%” constrain_group_6=”yes” right_padding_phone=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” color_overlay=”#ffffff” color_overlay_2=”#ffffff” overlay_strength=”1″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”7\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][vc_column_text css=”” text_direction=”default” el_class=”career-title”]\n

Marketing Manager<\/h1>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Location: <\/strong>GTA, Hybrid Remote
\nReports To: <\/strong>DDirector of innovation & Integration
\nEmployment Type: <\/strong>Full-Time, Permanent[\/vc_column_text][nectar_btn size=”small” button_style=”regular” button_color_2=”Accent-Color” icon_family=”fontawesome” el_class=”hide-tablet hide-desktop” text=”APPLY FOR THIS JOB” icon_fontawesome=”fa fa-chevron-right” url=”#apply-now”][\/vc_column][vc_column constrain_group_100=”yes” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”right” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” el_class=”hide-mobile” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”5\/12″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”advanced” gradient_type=”default”][nectar_btn size=”small” button_style=”regular” button_color_2=”Accent-Color” icon_family=”fontawesome” text=”APPLY FOR THIS JOB” icon_fontawesome=”fa fa-chevron-right” url=”#apply-now”][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fafafa” scene_position=”center” top_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” disable_element=”yes” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-2-percent” column_padding_position=”left-right” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

About SafetyCo<\/h4>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]SafetyCo is one of Canada\u2019s leading safety training and consulting organizations, with over 25 years of industry experience. Each year, we support more than 60,000 individuals and 2,000 client organizations across diverse sectors.<\/p>\n

We are passionate about creating safer workplaces through practical, engaging training, hands-on consulting, and a culture built on integrity, accountability, collaboration, and care for people. At SafetyCo, safety isn\u2019t just about compliance \u2014 it\u2019s about empowering workers and leaders to go home safe every day.[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fafafa” scene_position=”center” top_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-2-percent” column_padding_position=”left-right” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

About the Role<\/h4>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]We\u2019re looking for a hands-on, builder-minded Marketing Manager to design, launch, and run our marketing engine from the ground up.<\/p>\n

This is not a role where you inherit a polished machine. This is a build-it, test-it, improve-it opportunity for someone who wants to roll up their sleeves, turn ideas into campaigns, and see the direct impact of their work on growth.<\/p>\n

In this role, you will work closely with Sales, Operations, and Leadership to create marketing that actually moves the business – campaigns that drive demand, content that earns attention, and systems that turn insight into action. You will lead the marketing team: a graphic design and social media coordinator, a WordPress developer, and a paid media expert, bringing strategy, clarity, and prioritization to ensure all efforts are aligned and impactful.<\/p>\n

This role requires experience working within both house-of-brands and branded-house models, and the ability to navigate the nuance between them. You should be energized by experimentation – comfortable launching campaigns, testing ideas, and learning quickly from real results. We value forward momentum over perfection and believe the best marketing is built through action, insight, and iteration. [\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fafafa” scene_position=”center” top_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-2-percent” column_padding_position=”left-right” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

What You\u2019ll Do<\/h4>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Build the Marketing Foundation<\/strong><\/p>\n
    \n
  • Establish our marketing function from the ground up \u2014 building the programs, processes, tools, and materials that support sales, strengthen our brand, and fuel sustainable growth.<\/li>\n
  • Create clarity where there isn\u2019t much yet, and continuously refine as the business evolves.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Content Strategy & Creation <\/strong><\/p>\n
      \n
    • Own our content strategy end-to-end, creating compelling, on-brand content across key channels including website, blog, case studies, email, and social.<\/li>\n
    • Translate complex ideas into clear, engaging stories that connect with our audience and support lead generation and sales conversations.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Campaign Development & Execution <\/strong><\/p>\n
        \n
      • Design and execute full-funnel marketing campaigns across email, paid, organic, social, and events.<\/li>\n
      • Own campaigns from concept through execution and measurement \u2014 testing, learning, and optimizing based on real performance, not assumptions.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]People Leadership<\/strong><\/p>\n
          \n
        • Lead and support marketing contributors against clear portfolio objectives and campaign KPIs, fostering accountability, focus, and continuous improvement.<\/li>\n
        • Create structure without bureaucracy, enabling the team to move quickly and execute with confidence.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Stay Ahead of the Curve<\/strong><\/p>\n
            \n
          • Continuously explore and apply new approaches across digital marketing, AI, and automation to improve efficiency, engagement, and ROI.<\/li>\n
          • Bring curiosity and experimentation to how we work \u2014 scaling what works and letting go of what doesn\u2019t.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Website Ownership & Optimization<\/strong><\/p>\n
              \n
            • Own our 6 websites as core marketing and lead-generation assets, partnering closely with our developer.<\/li>\n
            • Ensure content stays fresh, messaging aligns with business priorities, and pages are optimized for clarity, conversions, and performance.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Sales Enablement & Alignment<\/strong><\/p>\n
                \n
              • Create and maintain practical sales enablement materials \u2014 decks, one-pagers, case studies, and supporting content \u2014 that help deals move forward.<\/li>\n
              • Work closely with our Client Success and Sales team to align on lead quality, handoff processes, feedback loops, and what\u2019s actually resonating in the field.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Marketing Operations & Analytics<\/strong><\/p>\n
                  \n
                • Implement and manage marketing tools, automation, and reporting to track leads, measure performance, and improve efficiency.<\/li>\n
                • Define and maintain clear metrics and dashboards that demonstrate marketing\u2019s impact on pipeline, revenue, and growth.<\/li>\n<\/ul>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]Campaign & Program Strategy <\/strong><\/p>\n
                    \n
                  • Translate brand and portfolio-level objectives into clear campaign strategies and execution plans.<\/li>\n
                  • Use customer insights, performance data, and business priorities to shape briefs, KPIs, and tactical decisions.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fafafa” scene_position=”center” top_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-2-percent” column_padding_position=”left-right” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

                    What You Bring<\/h4>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]\n
                      \n
                    • 5+ years of B2B & B2C marketing experience, ideally in a growth-stage or build-from-scratch environment.<\/li>\n
                    • Proven experience creating marketing programs, campaigns, and content where little existed before.<\/li>\n
                    • Strong end-to-end marketing skillset across content, campaigns, sales enablement, and digital channels.<\/li>\n
                    • Exceptional writing and storytelling ability, with the confidence to produce high-quality work independently.<\/li>\n
                    • Hands-on experience with marketing and CRM tools (HubSpot, Zoho, WordPress, Google Analytics, Zapier, or similar).<\/li>\n
                    • Strong collaborator who works well across Sales, Operations, and Leadership \u2014 and isn\u2019t territorial about ownership.<\/li>\n
                    • Data-informed and results-driven, using insights to improve performance and focus effort where it matters most.<\/li>\n
                    • A true self-starter who thrives in ambiguity, balances strategic thinking with execution, and isn\u2019t afraid to get into the weeds.<\/li>\n
                    • Adaptable, curious, and comfortable wearing multiple hats in a fast-moving environment.<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fafafa” scene_position=”center” top_padding=”3%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” disable_element=”yes” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-2-percent” column_padding_position=”left-right” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

                      Why Join SafetyCo<\/h4>\n[\/vc_column_text][vc_column_text css=”” text_direction=”default”]\n
                        \n
                      • Competitive health benefits<\/li>\n
                      • Generous PTO policy and strong work-life balance<\/li>\n
                      • Company-wide paid \u201cRecharge Days\u201d in December, in addition to vacation<\/li>\n
                      • Opportunities for professional growth and career development<\/li>\n
                      • Supportive, values-driven culture with regular company events<\/li>\n
                      • Company swag storefront (because SafetyCo gear matters)<\/li>\n<\/ul>\n[\/vc_column_text][\/vc_column][\/vc_row][vc_row type=”full_width_background” full_screen_row_position=”middle” column_margin=”default” column_direction=”default” column_direction_tablet=”default” column_direction_phone=”default” bg_color=”#fafafa” scene_position=”center” top_padding=”3%” bottom_padding=”5%” text_color=”dark” text_align=”left” row_border_radius=”none” row_border_radius_applies=”bg” row_position_desktop=”default” row_position_tablet=”inherit” row_position_phone=”inherit” overflow=”visible” id=”apply-now” overlay_strength=”0.3″ gradient_direction=”left_to_right” shape_divider_position=”bottom” bg_image_animation=”none” gradient_type=”default” shape_type=””][vc_column column_padding=”padding-10-percent” column_padding_tablet=”inherit” column_padding_phone=”padding-2-percent” column_padding_position=”left-right” flex_gap_desktop=”10px” column_element_direction_desktop=”default” column_element_spacing=”default” desktop_text_alignment=”default” tablet_text_alignment=”default” phone_text_alignment=”default” background_color_opacity=”1″ background_hover_color_opacity=”1″ column_backdrop_filter=”none” column_shadow=”none” column_border_radius=”none” column_link_target=”_self” column_position=”default” gradient_direction=”left_to_right” overlay_strength=”0.3″ width=”1\/1″ tablet_width_inherit=”default” animation_type=”default” bg_image_animation=”none” border_type=”simple” column_border_width=”none” column_border_style=”solid” column_padding_type=”default” gradient_type=”default”][vc_column_text css=”” text_direction=”default”]\n

                        Apply for this position by filling out the form below.<\/h4>\n[\/vc_column_text]